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Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

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Review

It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation.--Jakob Nielsen, Principal, Nielsen Norman GroupToday's technology is used to change attitudes and behavior. This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one that is of vital importance to everyone. --Donald A. Norman, Northwestern University, Co-founder, The Nielsen Norman Group Any medium has the potential to do great good or harm. Learn how to use design to intervene and make our interaction with technology more humane. A must read for those who are serious about designing the future.--Clement Mok, Designer and CEO of CMCD

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Book Description

Defines an emerging field that studies the overlap of computers and persuasion

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Product details

Series: Interactive Technologies

Paperback: 312 pages

Publisher: Morgan Kaufmann; 1 edition (December 30, 2002)

Language: English

ISBN-10: 1558606432

ISBN-13: 978-1558606432

Product Dimensions:

7.5 x 0.6 x 9.2 inches

Shipping Weight: 1.5 pounds (View shipping rates and policies)

Average Customer Review:

3.9 out of 5 stars

37 customer reviews

Amazon Best Sellers Rank:

#166,333 in Books (See Top 100 in Books)

First off, this book has good, solid psychology behind it - and human psychology isn't dated. The ability to understand how technology can be used to persuade people to behave in certain ways, to elicit behaviors, and that technology can be used as a tool, as a social actor or as a medium for information is pretty solid and "timeless" material. Where the book falls short today is that it was written nearly 12 years ago. Many of the technology elements have been addressed or surpassed. The directional understanding of the author, especially in the area of mobile technology, looks prescient. However, these insights were far more relevant in 2002 than 2013. If you are in the process of software design or gamification, this book will provide some decent background, but there are many newer and better texts out there. What was probably a 5 star book in 2002 is 3 stars today.

An excellent introduction to CAPTology, the study of Computers As Persuasive Technologies. Fogg takes us through the core principles (42 in all) of using computers as persuasive agents, and the research he and others have done which underpins those principles. In the process he provides a fascinating look at cutting-edge and potential future applications of computer and mobile technologies (such as location-linked reminder systems) that could enhance our lives. However, he does not dismiss the darker uses of the technology and the very real ethical issues it raises. Towards the end of the book, he argues that studying computer-human persuasion can provide new insights into human-human persuasion, and the crossover in many of the principles discussed is readily apparent. I took away from this book a new awareness of how systems used in my organisation could be enhanced to make things better for our customers, as well as a deeper understanding of persuasion in general. I would also recommend "The Media Equation", which discusses some of the same issues as well as similar issues related to television.

I've been interested in the persuasive aspects of technology and design since I was in 4th grade, and online since 1983. While the title is "persuasive technology", the discussion is broader than many of us often think about technology. Professor Fogg lays out a clear framework for considering how the products we use influence us, and how to design products which are more persuasive. I'm currently working with a number of organizations improving the process of civic engagement, and find myself frequently referring to concepts from the book. The book has become an indispensable tool. Thank you Professor Fogg.

Sometimes seems a bit out of touch, but if you look closely , the basics insights are the importent ones for anything beyond pure recipes

Anyone who enjoys technology should enjoy this book. I would even recommend that it be a college coarse in any technology program. I bought the book for factual reading, but enjoyed it over all and finished it in about 3 days. BJ Fogg has some great ideas and theories and is a true leader in this subject matter. As technology becomes more intergrated in our lives the knowledge of this subject matter will become more important. Highly recommend!

BJ is most interesting to read.

It helped me a lot with my master thesis.The book is really well organized and written.The content is perfectly clear even if you're not a native English speaker

This book inspired me to write Hooked: A Guide to Building Habit-Forming Products. Fogg is an eloquent author who provides big ideas to chew on for a long time after reading this book.

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