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Rethinking Marketing: The Entrepreneurial Imperative

Ebook Download Rethinking Marketing: The Entrepreneurial Imperative

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From the Back Cover

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.Asks questions suing a “what if? compass in which the emphasis is on asking the right questions, rather than finding the right answers.For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. 

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Product details

Paperback: 384 pages

Publisher: Pearson; 1 edition (January 12, 2008)

Language: English

ISBN-10: 0132393891

ISBN-13: 978-0132393898

Product Dimensions:

6 x 1.2 x 9 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

3.2 out of 5 stars

12 customer reviews

Amazon Best Sellers Rank:

#227,390 in Books (See Top 100 in Books)

This book is horribly boring. The only thing good about it is that it's smaller in size than a regular textbook. There are no pictures and very few bolded subtitles to differentiate between subjects. There are no definitions conveniently listed on the side of each page. This book is very hard to follow and good luck trying to stay awake while reading it.

It's the kind of book I can jump into anytime. Not too long or short. The chapters provide real life examples of business practices (Disney, Apple, etc) that I can relate to.

I had to read this for a graduate marketing class. It is poorly written and cheesy. The chapter material is also very redundant.

Did provide good standard information, though no "ahah!" moments.

This book describes the environment of entrepreneurship and is a great guide book to those interested in learning more about this subject.

Thank you.

The book came in on time allright. However when I openend the package what I found wasn't the original book, but a shady handmade copy, done by a crappy printer. Really, you guys should be embarrassed. I can't believe in our world these practices still exist. I should charge you guys with copyright infringement... come on...

I downloaded the kindle version of this book and I am extremely disappointed. The reason being is that all the page numbers are missing and it's really hard to follow along with my HW assignments because the teacher is going by the page numbers on the physical book.

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Rethinking Marketing: The Entrepreneurial Imperative PDF

Rethinking Marketing: The Entrepreneurial Imperative PDF