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Product details

File Size: 7709 KB

Print Length: 232 pages

Publisher: W. W. Norton & Company; 1 edition (October 10, 2017)

Publication Date: October 10, 2017

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B06XJBGPT9

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Amazon Best Sellers Rank:

#88,710 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

"Technically Wrong" is an important book written with a level of informed bluntness I usually equate with Kara Swisher and her crew. Wachter-Boettcher (whose name is naturally highlighted by the spell-check algorithm at work while I write this as misspelled, despite the required metadata to know this isn't true being just an inch above where I write) does a great job showing how biases and irresponsibility -- writ large and small -- have become baked into technology, and how the bros of Silicon Valley don't care.Wachter-Boettcher helped me put my finger on exactly why the use of personas in technology and marketing initiatives has always struck me as flawed, describes in excruciating detail why Twitter is so awful, walks us through the numerous failings of Facebook, and reminds us that technologists need humanists for human-centered technology to work. Editors, historians, and user advocates should not be sidelined.She also does a great job illustrating why diversity is so important to technology projects and Silicon Valley, and how the bro culture is utterly failing many real-world tests. Their arrogance is their ignorance.What impressed me the most is that this is a relatively slim volume, yet I found myself wowed consistently. It is the opposite of those books that could have been magazine articles but were fluffed out to be books. This is a distillation of what could have been many books, and it's done expertly. A lot of value for the time spent. Kudos.

I'm using it in my thesis class. I teach interaction design at the university level, and this book was the perfect collection of stories to place in my students lives. They are young, raised on Facebook, Amazon and Google, and hardly question the world they inhabit. "What is water" is the mindset. So this book's collection of insightful critiques of hasty decisions, biased mindsets and unfortunate consequences was just want I need to wake my students up. Thank you, Sara.

This book takes a look at deep, long-standing product design problems that many in the tech industry were either ignorant of, or willingly ignored for the sake of deadlines, convenience, avoiding personal confrontation, or maybe to sleep at night. I imagine almost everyone is guilty of something discussed in this book, but realizing our own past mistakes is how we build a more inclusive tech industry.After reading, you will be armed with a new attitude toward product development, and can be better equipped to ask hard questions or stand up against bad decisions in your project pitches, daily standups, planning meetings, or issue queues. Stop bad decisions where and when they are being made.Good read for designers, developers, project managers, sales, marketing, C-levels, and everyone else — if your organization produces websites or apps, you need to read this book.

This book gave me cause to inaugurate a brand-new shelf in my bookcase called: "toxic-tech".It will share space with: "Amusing Ourselves to Death", "Four Arguments For The Elimination of Television", and "Trust Me, I'm Lying..", to name a few. As such, it is a perfect complement to Cathy O'Neil's "Weapons Of Math Destruction".Whereas O'Neil's book spends slightly more time looking at the effects of codified bias in algorithms from a more data-centric view, "Technically Wrong" chooses to approach the problem from a mainly sociocultural perspective.The problem with "toxic tech", Wachter-Boettcher argues, stems primarily from lack of diversity--racial and gender-wise--and a popular culture that celebrates the "Myth of Tech": idolized genius dropouts, one dimensional CEOs, coding wizards, hyper-competitive fitness bros, and the workaholic young ideal.These forces combined create a powerful vortex of self-reinforcing monolithic sameness that spreads wildly across our cultural landscape, plucking weeds and flowers alike.At the end of the day it's all just hot air, really, and the sooner we are able to see past the shiny interfaces, cutesy attempts to engage with our emotions, and socially-blind standards, the closer we'll be to understanding the true price we pay for these conveniences. Not always worth it.

Sara's example stories carry the message as brilliantly as a Malcolm Gladwell book, and the message in this case is nuanced and difficult to convey to readers who don't see the problem. The stories and their connections from one chapter to the next held my attention, and I hope they are powerful enough to hold the attention of a reader who starts out in the "you're being too sensitive" camp. I have had my share of encounters with people in tech who still believe ROI is the best and only measure of success for a product. Interestingly, there are folks in the industrial design field who are starting to talk about adding other measurements to ROI, such as sustainability and impact. It is this latter, impact, that Sara's book will bring to light for the tech field. So many players therein believe "good intent" always equals a positive impact. I am looking forward to a future where more tech leaders are aware of this fallacy. I look forward to leaders putting more emphasis on listening, understanding, and mapping opportunity based on deep knowledge different thinking styles.

You know those terrible "sign up for our newsletter!" popups on seemingly EVERY website? Or the weird marketing copy that tries to be personalized and instead just ends up creepy? This book explains how we ended up here, with apps and websites trying to be cutesy and clever instead of just, you know – working.It's very readable, with a good mix of personal stories case studies along with more detailed explanations of technology and decision making. I bought a second copy to give to family members who love to complain about social media/tech/Silicon Valley and will really appreciate the behind-the-scenes details.

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